Just How Important is Social Media to the Future of Work?

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I just retweeted a link to an incredibly powerful YouTube video, and then realized the video deserves even more exposure.

This is a very powerful message about how social media (of all kinds) is changing the nature of branding – but  I actually believe it’s more important than that – it’s changing the future of work in very profound (and poorly understood) ways.

Watch it – and pass it on.

… and thanks to my twitter friend AmyJokin at ShuffleBrain for the link.