I seem to be inundated these days with articles and blog posts about the differences between “being there” and interacting with people remotely.
Just yesterday I blogged about the story in last Sunday’s New York Times about the continuing importance of face-to-face interaction (“Place Still Matters – A Lot“).
And now I want to refer you to a recent article in Impact Magazine (a publication produced by OM Workspace, the contract furniture division of OfficeMax).
The article (“Face to Face: Design and Technology for Collaboration“), by Elizabeth Hockerman, explores an important but all-too-often unasked question:
Mobile technology provides untethered freedom. So why do millions of people still partake in the dreaded rush-hour commute to work?
The answer, of course, is that they want to be with other people – and there’s still an almost-universal gut sense that face-to-face communication is still more powerful than “virtual” meetings, even with the increasingly powerful collaboration tools now available (there’s also the harsh reality that lots of those people would work remotely if their employers would let them, but that’s another story altogether).
Ms. Hockerman quoted one “expert” on the subject:
“The main reason people go to the corporate office is to be with other people,” says James Ware, executive producer of The Work Design Collaborative LLC, based in Prescott, Ariz. “There is a tremendous power in face-to-face meetings. Same-time, same-place can spark a powerful source of collaborative innovation and meaning for people.”
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