Twittering Matters
There’s an intriguing new article about Twitter and how it’s affecting corporate cultures and reputations in the June 1 issue of Business Week (“Managing the Tweets” – the online version is titled “Web 2.0: Managing Corporate Reputations“).
Here’s the essence of the article (written by our friend Michelle Conlin and her colleague Douglas Macmillan):
Social networking is a love-hate relationship. On the one hand managers want their workers to experiment so they can cultivate new-world skills. Employees as brand ambassadors! Products virally transformed into overnight hits! On the other hand, bosses are filled with foreboding about social networking’s dark side—losing secrets to rivals, the corporate embarrassment of errant employee tweets, becoming the latest victim of a venomous crowd.
Read it; the full article includes a number of very specific stories about individual companies and their employees – the good, the bad, and the ugly.